SsangYong’s Grand Musso is the new 4×4 pick-up challenger
SsangYong’s new generation Grand Musso 4×4 pick-up has to be one of the most understated 4×4 pick-ups on the Irish market. While the SsangYong brand is in re-building mode in Ireland, Michael Moroney believes that this new Grand Musso 4×4 pick-up should be making bigger inroads in a niche market that’s has shown 12% growth in 2021 compared with 2020.
The SsangYong brand has been on the Irish market for more than three decades, so it’s no longer a newcomer in terms of brand identity even if its market share has never been earth shattering. Older generation Korando models still have their appeal among followers of Korean’s longest established 4×4 brand. Now is the time for the SsangYong Grand Musso to make an impression.
However, even with that, up to last year you could get over 10 models on the Irish market. They are part of the working fabric now. Pickups are still the go-to when you need to get the hard jobs done of carrying goods across a field, a building site or towing a load to the market.
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