South Korea-based automobile manufacturer, SsangYong proudly attended the 89th Geneva International Motor Show earlier this year, where they unveiled their highly anticipated new SUV model; the SsangYong Korando.
The Geneva International Motor Show is highly regarded as one of the most influential events on the global car show circuit, boasting a rich history of showing automobile developments since its inception in 1905. Maturing from its humble beginnings, the annual event has risen to become an extremely popular motor show, praised as one of the 5 “majors” recognized by the OICA (International Organisation of Automobile Constructors).
The International Motor show’s impact is now felt tenfold within the automobile industry. In this year alone, hundreds of thousands of professionals as well as guests attended the 7 halls of Palexpo in Geneva, where they were able to view 220 exhibitions, meet with designers and equipment suppliers, and attend presentations of around 900 vehicles, all in a matter of days.
Due to its prominent standing, the Geneva Motor Show has long been the manufacturers’ preferred location to exhibit their latest vehicle models and designs, where a keen attending audience is often the first public member to witness and enjoy these creations. SsangYong Motors Ltd., instantly took to this practice, proudly unveiling their highly anticipated 2019 Korando SUV model.
Under the management of Mahindra & Mahindra, SsangYong Motors Ltd., has seen substation development and improvement. The new next-gen Korando model boldly accentuates the progress achieved by both companies over the last few years. The SUV features an excitingly rugged and fresh exterior design. Prominent features such as a front grille and slick headlight design services to complement the vehicle’s fierce natural aesthetic. SsangYong has confirmed that this new model will offer drivers greater practicality, through a longer wheelbase, passengers will enjoy a greater internal area within the car as well as a larger load space within the rear of the vehicle.